Skip to content

Licensed advisors in all 50 states

Costs · July 2026 · 5 min read read

How Much Should I Spend on Health Insurance?

Budget for two numbers, not one: what you pay every month, and what a bad year would cost you.

The usual advice is a percentage of income, which is not very useful because it ignores the thing insurance actually exists for. A better approach uses two numbers.

Number one: the monthly premium

This is the predictable part. Treat it like rent — a fixed cost you can plan around. Households commonly land somewhere between 5% and 10% of gross income here, but that is a description of what people do, not a rule.

Number two: your worst realistic year

Add the premium for twelve months to the plan's out-of-pocket maximum. That total is what a genuinely bad year costs you. Ask whether you could absorb it — from savings, from credit, from anywhere. If the answer is no, a plan with a lower premium and a higher maximum is not actually the cheaper plan, it is the riskier one.

Working the trade-off

  • Healthy, stable income, real savings — a higher deductible and lower premium usually wins
  • Ongoing prescriptions or regular care — pay more monthly for a lower deductible and real copays
  • Thin savings — prioritize a low out-of-pocket maximum above everything else
  • A qualifying high-deductible plan plus an HSA can give you the low premium and build the fund at the same time

And before any of this: check whether you qualify for a subsidy or Medicaid. That check changes the whole calculation more than any plan choice will.

A piggy bank beside a stack of coins
The Short Version

If you remember one thing.

A common rule of thumb is to keep premiums under about ten percent of household income — but the right number also depends on how much risk you can absorb in a bad year.

  • Add premium and likely out-of-pocket costs
  • Keep an emergency fund for the deductible
  • Revisit the number when income changes
How It Works

Three steps, and you are in control of all three.

Carriers We Compare

Plans from the names you already trust.

  • UnitedHealthcare
  • Blue Cross Blue Shield
  • Aetna
  • Cigna
  • Humana
  • Anthem Blue Cross Blue Shield
  • Allstate
  • Mutual of Omaha

Plans are offered by nationally recognized insurance carriers. We do not issue or underwrite insurance. Carrier availability varies by state, eligibility and plan type; logos are shown to indicate the private market we compare and imply no endorsement.

Your Free Review

Find out what you actually qualify for.

Thirty seconds now, one call back from one licensed advisor, and a clear answer either way.

Secure & private. By submitting you agree to be contacted by one licensed advisor.

A household sorting out their coverage