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Guide · 8 min read read

How to choose a health plan

Most people choose a plan by comparing premiums, which is the one number that tells you least about what happens when you get sick. Here is a better order.

01

1. Check whether you qualify for help first

Before comparing anything, find out whether you qualify for Medicaid or an ACA subsidy based on this year's expected income. If you do, that is very likely your answer, and everything below becomes academic. This takes ten minutes and it is the highest-value thing on this page.

02

2. List your doctors before you list your plans

Write down every provider you actually see: primary care, any specialists, your pharmacy, the hospital system you would want in an emergency. Network fit is the most common source of regret, and it is entirely checkable in advance.

03

3. Estimate a realistic year, not a perfect one

Add up what a normal year looks like for you — routine visits, prescriptions, anything ongoing. Then ask what a bad year would cost under each plan. The premium difference between two plans is often smaller than the deductible difference, which means the cheaper plan can easily be the more expensive one.

04

4. Look at the out-of-pocket maximum before the premium

The out-of-pocket maximum determines whether a serious illness is survivable financially. A plan with an $18,000 family maximum and a plan with a $6,000 maximum are not the same product, however similar the monthly premiums look.

05

5. Read what is excluded

Exclusions are where the real differences live: maternity, mental health, prescriptions, and anything related to a condition you already have. A plan that excludes something you will need is not cheap, it is just incomplete.

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6. Then compare premiums

Once the plans on your list actually cover your doctors, your medications and your realistic year, comparing monthly cost is a fair comparison. Before that point it is not.

07

Red flags worth walking away from

If you see any of these, slow down.

  • Anyone pressuring you to enroll on the first call
  • A plan that will not put its exclusions and limits in writing
  • Anything described as insurance that is not regulated as insurance
  • Hard dollar caps on what the plan will pay for a hospital stay
  • A rate given before anyone has asked a single health question
A woman taking notes at her desk
Before You Decide

Write down three things before you compare anything.

Your doctors, your prescriptions, and roughly how often you used care last year. Those three answers narrow the field faster than any comparison table.

Bring the list to your call with the advisor and every option can be checked against it.

  • The doctors and hospitals you want to keep
  • Every regular prescription, with dosage
  • How many visits your household made last year
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    States with licensed advisors

  • 0

    Potential annual saving, in dollars

  • 0s

    To finish the review

  • 0

    Advisor calls you — never a call center

Carriers We Compare

Plans from the names you already trust.

  • UnitedHealthcare
  • Blue Cross Blue Shield
  • Aetna
  • Cigna
  • Humana
  • Anthem Blue Cross Blue Shield
  • Allstate
  • Mutual of Omaha

Plans are offered by nationally recognized insurance carriers. We do not issue or underwrite insurance. Carrier availability varies by state, eligibility and plan type; logos are shown to indicate the private market we compare and imply no endorsement.

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A household sorting out their coverage